Guerrilla Internet Marketing
Internet Marketing the Guerrilla Way
Isn't it time to make the Internet work for your business?
You've seen and heard the genius of Jay Conrad Levinson's Guerrilla Marketing strategies and tactics, but it's the 21st century, which means it's time to start taking it to the Web. Jay has nailed down exactly what it means to be a Guerrilla on the Internet so you don't have to go on a solo mission this time.
His latest Internet Guerrilla Field Manual portal is unlike any you've seen before: in ten handpicked units you can lay an unshakable foundation for your business and its online presence. This is an exclusive opportunity to hear from Jay and learn about the top five Internet marketing weapons, the seven sentence marketing plan, the 12 personal attributes of a Guerrilla, fusion and affiliate marketing, your Internet marketing calendar, meme development, target audience research, testing and tracking, planning and taking action, and developing an Automated Sales Funnel.
Wow, bet you didn't know Guerrilla Command was bringing in the heavy guns today!
But what are the Specs on These "Tools of Instruction?" We're glad you asked.
Jay's Top Five Internet Marketing Weapons
There are many options when it comes to Internet marketing; after all, the World Wide Web changes, upgrades, and shifts around every day. With all these choices, wouldn't it be great to narrow it down to the best of the best? That's why Jay chose the top five from his massive marketing arsenal. Some of these include quality list building tactics, a sales script with a value story, and Automated Sales Funnels.
With these items in hand you'll be ready for nearly any situation the market throws at you.
The key here is that Guerrilla methods are so easy to understand that you can implement them in any environment: rain, snow, or shine. Not everyone uses them; however, meaning that your troops will have an edge in battle.
Now you may be asking yourself why we didn't list all five above. Well, a good Guerrilla always keeps a couple in reserve just in case.
Enter the vault and see the secret weapons inside!
The Seven Sentence Web Marketing Plan
Not ready to dive in yet? We can't blame you. A sign of a good Guerrilla is one who gathers all of the facts about the battlefield first. It's good to put what you've learned into practice, but only after scouting the area. Don't start taking aim yet though; we'll need a plan before hitting the drop zone.
The difference between a successful Guerrilla and a wannabe can be razor thin these days, but we guarantee you'll be better off with a good Seven Sentence Web Marketing Plan.
Rome wasn't built in a day, and you couldn't just throw some things on a bookshelf and call yourself Barnes & Noble could you?
Why are you here? Can you put a finger on your identity? How's your marketing budget?
If you can't answer these questions, you might want to go back to Basic Training, Guerrilla! The battlefield is a complicated subject, but you should account for as many aspects of it as possible in your Seven Sentence Plan.
12 Personal Attributes of a Guerrilla
So you've got some winning weapons and a plan. That's much farther than most get! But what is it that makes a Guerrilla a Guerrilla? How do you train your soldiers how to fight? What should they look like on the frontlines?
A Guerrilla has 12 attributes, and each one is utterly inseparable from the rest.
Teach your Guerrillas-in-training the values of patience, imagination, love of people, embracing change, taking action, and more. You aren't here to pull together a rag-tag team of freedom fighters; Guerrillas are a professional fighting force to be reckoned with--without all of the bloat of an overpaid empire.
You'd be amazed what you can do to transform your staff by showing them the meaning of ego strength and aggressiveness for example--the Guerrilla way of course. This is a key part of successful Internet marketing today: well-trained individuals that make it happen.
Learn how to put the 12 attributes into play and change your Internet workforce forever.
Fusion and Affiliate Marketing
If you're going to win the Web war, you'll need allies to back you up. Contrary to popular belief, making friends is more important for a Guerrilla than defeating enemies.
The fight is hard enough with large companies often dominating the market, so why not pool resources with a fellow freedom fighter and save time and money?
Take turns in the trenches with Fusion Marketing so you never get worn out. There's no better way to increase sales and profits: the meat and potatoes of your diet. Keep your infantry well-fed and you'll be able to march onward like never before. You can multiply leads and look ahead to the next engagement far more effectively with a partner.
Affiliate Marketing is like Fusion light; it promotes revenue sharing between advertisers/merchants and online publishers/salespeople. It's a good way to test the waters and advance a few reliable steps at a time.
If you're asking how you can make it happen, click to read this operation's dossier.
Your Internet Marketing Calendar
Attaching dates to mission execution and reviewing weapon effectiveness makes for a stronger Guerrilla army. This is the action set piece of the equation, where the strategy is refined to the realm of workable tactics and techniques.
As with any good commander, your timing is essential. You must give your weapons time to work instead of jumping the gun and botching the mission.
Tying assets and resources to each tool converts your plans from armchair dreams into concrete reality.
If there was ever an oracle to guide a Guerrilla's steps while in the thick of the jungle, the calendar is it. It determines when, where, how, and with whom your marketing will be carried out. Winning the peoples' hearts and minds is paramount, so the calendar helps you plot out the message you'll be sending them as well. Finally, grading your guns allows you to throw out the bad ones and stick with only the best.
Have a look at the calendar with this link to a victorious future.
Meme Development
A creative mind is the mark of the true Guerrilla Greats, and you need to learn how to make this work in your favor. Throwing creative ideas at the wall and seeing what sticks isn't enough; consolidating them into actionable activities is what brings about progress. Taking this several steps further, just what does your company stand for, Guerrilla? Why do you exist?
If you can sum this up into a single, potent thought you'll be light years ahead of the game. Logos were fine and dandy for the ho-hum troopers of old, but this isn't your grandfather's warfare anymore. Civilians should be able to read or listen to your meme and instantly grasp what you're fighting for and realize what you have to offer them. This approach has already been proven successful, like Tony the Tiger and Frosted Flakes, the Energizer Buddy and Energizer Batteries, and Ronald McDonald for McDonald's.
If others know and love your meme, they'll be much more likely to join your ranks and fight for you via word of mouth.
Here's how to develop a supreme meme.
Target Audience Research
See the target, know the target, and "be" the target. Guerrillas roll their eyes at cluster bomb-style hit-or-miss efforts; we are snipers, all. Remember: niche, niche, niche. Having the greatest numbers means absolutely zippo when you're not making money. Quality is king.
Guerrillas are going high tech in greater numbers than ever before. Nanocasting drills down so you can use your message to reach a small percentage of what's possible-- with unswerving accuracy. Take an inch and you've really gone a mile!
If you'd like to waste bullets going after prospects that aren't interested you can go ahead... but don't say we didn't warn you. True Blue Guerrilla warriors consider every resource to be precious. There is no such thing "fire and forget" when you follow the Guerrilla way. Making customers happier than ever is becoming more and more possible as your online tech improves.
Make it happen. Your Internet customers will love you, and so will your "Quartermasters."
Testing and Tracking
If you can't test it and track it, it never happened. Pyrrhic victories are the bane of the Guerrilla's existence, which is why you must learn from your mistakes and get accurate after-action reports from the frontlines. With the right tools this is easily within your grasp.
Improvement is as natural to Guerrilla vets as breathing, but this is impossible without testing and tracking your weapons. You can't pretend to know everything that your audience is thinking, so stop trying so hard trying to predict the outcome! Take what you're given and run with it, honing your arsenal and shaping up your soldiers to be the best they can be.
The Internet is an amazing arena for these efforts, so don't let your tools go to waste! Numbers are your friend, and such logistics are what make tactics and strategies work.
The toolkit you've always wanted is at your fingertips right now!
Planning and Taking Action
Remember that Seven Sentence Web Marketing Plan we discussed earlier? It's time to flesh that out to encompass your full battle chest. This is where you bring in everyone: all of your closest officers should come together and hammer out the details.
"READY... FIRE... AIM????"
Does this sound like your business plan? While we can appreciate your enthusiasm, a policy like that is an absolute disaster waiting to happen. Guerrilla plans account for every contingency that you can think up--and then some. Define your marketing channels, target audiences, keywords, sales funnels, and more before making your move.
Otherwise, you'll have to drag yourself back to the drawing board.
If you lay it all out and write it down, you'll have the edge over 90% of the web properties out there. This top echelon is prime real estate for Guerrillas: the high ground gives you the advantage and helps you see the threats coming your way.
Becoming the cream of the crop IS achievable. That's why we're here.
Developing an Automated Sales Funnel
This may be the Guerrilla's ultimate magnum opus- Automated Sales Funnels. How many of your leads seep through the cracks and desert? Are you finding it impossible to be very personal with your customers as your list grows? Is morale at an all-time low?
Automated Sales Funnels are the atom bomb in your toolkit. They nurture initiates from greeting to purchase and then some. You'll convert more folks to your side once this artillery piece has been assembled, and it works 24/7. The next best thing might just be a robot-- but this one isn't reserved for SciFi movies.
Education leads to purchase stimulation-- let prospects come to you when they're ready.
By giving your funnel subscribers quality content, you create and increase value for the Cause. This is the weapon of the future: Automated Sales Funnels provide readers with material that they actually want to consume. Early adopters of the system will clearly have the advantage, and Guerrillas believe in utilizing everything they've got when fighting the good fight.
Crossroads
Well Guerrilla, it's been swell but this is where the rubber meets the road. You have to make the decision: Do you want to equip yourself for online success or get swept away in the annals of history?
Your Internet army is itching for this ace-in-the-hole opportunity to reach its full potential.
What you've seen here is but a taste of the knowledge and resources to come, and Jay Wants You! Companies from around the globe are searching far and wide for return on income, but you have the potential to boost yours right here. Whether the bulk of this comes about due to the top five Internet marketing weapons, fusion and affiliate marketing, memes, or Automated Sales Funnels,
But for you to gain immediate VIP access to the Internet Guerrilla Field Manual portal you'll need to cross the line in the sand and join us as we advance to victory on the Web.
